25 November 2015 0
25 November 2015 News no comments

Becoming Customer-Centric: Evolving Relationship between Telcos and their Customers

Like many industries in the modern era, the telecommunications industry is under intense pressure to adapt to its customers’ needs and provide increasing value to a customer base that has become empowered by technology.

As we are all aware, the telecommunications industry is one affected by intense competition and a significant difficulty for players to differentiate their brand. It’s an industry plagued by high churn rates and decreasing ARPUs in an environment where digital advances are transforming traditional value chain positioning.

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19 October 2015 0

Case Study: O2 Priority Moments

THE CHALLENGE: Being one of the most fiercely competitive markets in Ireland, we worked with O2 to create a loyalty scheme that differentiated them from the rest of the players in the telecommunications industry. We wanted to develop a loyalty program that truly engaged their customer base and gave them real, valuable rewards. This in turn would drive positive brand perception, brand loyalty and value for money.

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