THE CHALLENGE: Being one of the most fiercely competitive markets in Ireland, we worked with O2 to create a loyalty scheme that differentiated them from the rest of the players in the telecommunications industry. We wanted to develop a loyalty program that truly engaged their customer base and gave them real, valuable rewards. This in turn would drive positive brand perception, brand loyalty and value for money.
19 October 2015 0
19 October 2015 Case Studies no comments