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25 November 2015 0
25 November 2015 News no comments

Becoming Customer-Centric: Evolving Relationship between Telcos and their Customers

Like many industries in the modern era, the telecommunications industry is under intense pressure to adapt to its customers’ needs and provide increasing value to a customer base that has become empowered by technology.

As we are all aware, the telecommunications industry is one affected by intense competition and a significant difficulty for players to differentiate their brand. It’s an industry plagued by high churn rates and decreasing ARPUs in an environment where digital advances are transforming traditional value chain positioning.

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29 October 2015 0
29 October 2015 News no comments

The Importance of Omni-Channel Marketing

None of us are in any doubt about how much the marketing landscape has transformed over the past few decades, with huge revolutions occurring after the advent of the Internet and, more substantially, smartphones. These days it can be difficult for marketers to assess all the mediums available to them in their pursuit to reach and engage as many potential customers as possible. We here at channelforge, believe an omni-channel campaign is the solution to this predicament.

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